Why is Large Social Media Following Important?
Whatever is your goal for using social media, large following or traffic is more than important. Whether marketing, advertising, writing, music, catering, sports, politics, teaching and off course, virtually everything you do in this era, the social media will be of importance to you. The larger your fan base, traffic, following as the case may be, the better for you when business set in the pace. You never can tell what that endeavor will turn out to be in this ever innovative world.
That is why you need large social media following, if you don’t know how to go about this, do not worry, I will show how. Follow the steps below and get off the challenge of low social media following.
How to Generate Large Social Media Followers:
1. Create and Share Sensible Posts:
Recall the Facebook profile and pages you revisited after a first try, the Instagram page you always stop by to few, the blog domain name you first type into the search engine whenever you are finding something online, they share one thing in common, their posts are sensible. This means they have some valuable information to offer you. Since they can help you with information to solve your problem, you always go back in search of such information. That is the same thing that applies to your social media posts, if you post things that are meaningful, people will gain confidence in you and will be your consistent visitors.
Be it your own creation, or shared post make sure they make sense. It could be funny things, what matters are they must really make people laugh. If it is about food and recipes, make it helpful to your followers and do that consistently. Some people like sharing their thoughts on diverse issues as I do, just present the stories well and people will come back for more.
2. Build Credibility
This has to do with making people believe in you and what you can achieve through your social media platforms and what they can benefit from it. To believe somebody, especially online takes time and involve a gradual process, you know how it goes. Off course, it is not more than you also do to other people. You know how long it took before you could stretch out your hand and gave your phone to a friend at a party or inside the car to have a look at a post on your favorite social media page.
That is exactly how it works. The quality of your posts also plays some important roles here. It is not about how many time you post, but about how qualitative your post and how consistent you often post them.
3. Connect to the Right Audience Across Social Media Platforms
Some people in desperation to increase the number of following on social media go ahead adding every tom dick and harry to their friends list. It certainly does not pay off on the long run as you end up having a long list of dissimilar interest friends. The essence of increasing your social media following lies in attracting people, who share similar interest with you and one another. You can achieve this through the following strategies:
a. Create an online personality that suits your interests and that of your audience.
b. Post contents that are relevant to your audience and you will attract targeted performance to your posts.
c. Try to figure out the background of your audience, their location and what make them tick, and then create your posts to suit those parameters.
By so doing your posts will be directed at the right target audience in the news feed and will not be lost in the noise that characterizes the social media space.
4 .Join Social Media Discussion Groups and Forums
Join discussion groups and forums on facebook, whatsapp and any other possible one. It doesn’t end in joining them, participate in their activities, like, post, comment and contribute on issues. By so doing, you are establishing your presence and thus will catch attention of people who will be your seasoned followers. Another effective way of attracting followers from social media groups and forums is by displaying your work and skills there.
5 Promote your posts across social media platforms
Fine tune your posts to suit social media platforms and their audience. Know the formats of posts that work on facebook, twitter, Instagram, whatsup, Pinterest, Linkedin, Google+, Hangouts etc. Although cross posting is easy, experts say it is not the best, instead, the most effective way is to create your post according to each platform’s demand.
6. Create Timeless Posts
Original and creative posts live longer on the social media Newsfeeds. Facebook particularly create more room and time in its space for evergreen content that pass relevant message for a targeted audience. Tailor your texts, images, graphics and videos to generate engagement from your audience and they will be of high performance. This strategy is particularly important in facebook, but not to be ignored at all on other social media platforms. Originality and freshness is the key to generating effective social media engagements.
7. Create and manage Your Own Group
Facebook and whatsup are the most suitable platforms to create group and community forums. Create group according to your long-term goals on social media and general business interest. The group must also suit the interests and taste of your existing fans or audience. Creating a group is a little more advance and requires time to manage.
However, your commitment to managing the group on behalf of all members will definitely pay off by increasing your social media following. Winning members to your group will not pose a problem, because there are millions of people who will be interested in the group’s activities. Take cognizance of the existing data stating that millions of Nigerians participate on social media yearly.
8. Update Yourself With Current Practices
Innovation is the one word that best describe this point. As social media channels keep updating to suit current taste, you too have to keep abreast of innovations. Example is the most recent breakthrough by facebook. Through facebook live videos now, you can attend classes as well as participate in other programmes. Continuously update your social media skills in other to sharpen yourself to take advantage of emerging technologies.
9. Post at The Right Time
A social media expert, Niel Patel says that the best time to post on social media is when your competitors are asleep. The fact about the point is that millions of posts jostle for attention on social media every minute and Nigeria is not immune to this fact. The way out then is to understand the mechanics of timing your posts for effective performance.
The most effective time therefore is when your competitors have gone to bed. However, it all depends on the caliber of people that constitute your audience. Conduct your study on this, don’t worry we will show you how it works though not in this very post.
10. Create a Blog for your Business
Majority of top social media marketers advocate that all business websites should have a blog section. This is where you will post updates about your business, new updates and tutorials. Blogging is one of the best ways to get more social media followers. Like posting on other social networks, articles on your blog will attract new followers everyday if they are helpful.
Apart from using blog to grow your social media followers, it will also help you build your market audience.
In summary I will say that time, effort and strategy are the weapons you need in the arsenal of your social media campaign.
Source: Bhadmus Habdulakeem – An experienced